By 2026, AI adoption is at its peak: 97% of executives have deployed agents, and 59% of companies are spending over $1 million annually. Yet, the other side of the coin receives less attention—only 23–29% achieve measurable ROI, 36% of organizations lack an agent oversight plan, and Gartner predicts that 40% of agentic AI projects will be cancelled by 2027. This article uses data to reveal the real risks behind this rapid pace.
Customers now prefer communicating with brands via messaging apps rather than websites. Companies that successfully manage this shift are achieving remarkable results: one increased its conversion rate by 40% by moving the registration process to WhatsApp, while another cut costs by 60%. This article uses real-world examples to explain what truly makes a difference in the customer experience.
Companies spend millions on digital transformation, yet research shows that the primary reason for failure is not the wrong choice of technology. Small teams are 2.7 times more successful than giants—so why is that? The answer lies in an area few people talk about: leadership and culture.
Digital transformation in Türkiye is no longer the exclusive domain of large corporations. KOSGEB provides loans of up to 1–20 million TL—with an interest subsidy of approximately 20%—to support SMEs in their investments in ERP, automation, and cloud technologies. This article outlines the public sector's vision for digital transformation and the actual support programs currently available to businesses.
Turkey closed the year 2025 with an export figure of $396 billion. That same year, the total value of Turkish brands rose by 15% to reach $19.6 billion, with Turkish Airlines (THY) topping the list. Behind this growth lies a program that supports branding—and this article explains for whom, and in what ways, that program has opened doors.
There are three distinct support systems available to businesses in Türkiye: loans and grants (KOSGEB); funding that covers up to 75% of R&D project costs on a non-repayable basis (TÜBİTAK); and a permanent incentive that virtually eliminates taxes on researchers' salaries (Law No. 5746). This guide outlines—using concrete figures—which businesses should approach which of these avenues.
Building upon Türkiye's 1,363 R&D centers spread across 58 cities, a concrete artificial intelligence plan for 2026–2030 has been introduced, targeting training for 5 million citizens, 10,000 specialists, at least $10 billion in investment, and over 1 trillion TL in economic value added. This article outlines the plan's four pillars and how it integrates with the existing R&D infrastructure.
